About Us
Indian Ethnic Kids Wear Boutique
Brand Story
Amutham Fashions is an Indian ethnic & casual kids wear boutique, for New Born Size to 5 Years Size Category.
Every design is handcrafted to perfection by indigenous artisans. The brand has a wide variety of ethnic collections for all Indian festivals/special occasions ranging from Traditional Pattu Pavadai & Sattai, Pattu Frocks/Gowns, Kerala Kasavu Collections, Madurai Sungudi Cotton Collections, Banarasi Lehengas & Much More.
The Brand core philosophy is to maintain the rich heritage of South Indian traditional-wear to the next generation, focusing on high quality Silk and Cotton fabrics, suitable and gentle on the little one’s skin.
We tent to update our collections regularly so that your little princess wardrobe never gets out of style.
WHY MOMS LOVE US?
- Extensive and Hand-picked Collections at very affordable prices
- Absolutely Genuine and Baby’s Skin Friendly Products
- Ease and Fulfilling Shopping Experience
- Flexible and Secure Payment Gateway Options
- On Time Delivery
- Excellent Customer Support before, during and after a purchase
Founder Story
Monisha is the founder of Amutham fashions. She is a MBA graduate, specialized in Marketing and Human resources. After her brief period of corporate stint as a HR professional in an MNC, she decided entrepreneurship was her soul calling. Hailing from a family with experience in the traditional textile industry, she identified a great opportunity in the ethnic kids wear segment in India. And thus, Amutham fashions was born in March 2020, fondly named after her mother- Amutha.
What started as a small Instagram store, now has scaled to more than 100k followers on the social media platform, and has won the hearts of thousands of moms. Her vision is to incorporate the rich heritage of Indian Ethnicity to every little one’s wardrobe.
Awards & Honors
Entrepreneur of the Year – 2022(May)
Honoured by Big Red National Level Entrepreneur Awards under the Kids Ethnic Wear Category
சிறந்த பெண் தொழில்முனைவோர் விருது – 2023(May)
Truly overwhelmed by this chance to receive this honourable ARAM AWARDS-2023 from “ARAM SEIYA VIRUMBHU TRUST” by Director, Actor, Screenwriter, Writer, Producer K.Bhagyaraj
AMUTHAM FASHIONS Brand Story article was published in KUNGUMAM THOZHI MAGAZINE on 01-Dec-2022.
Founder article was published in DEVATHAI MAGAZINE on 07-Jan-2024 (Daily Thanthi Newspaper)
DINAMALAR “PENGAL MALAR” on 21-Dec-2024 (Daily Newspaper) - Trichy, Vellore, Thanjavur, Pudukottai & Thiruvannamalai Districts
Kids Clothing Brand of the Year award (AMUTHAM FASHIONS) – She Nakshatram Awards 2025
Brand Story
Amutham Fashions is an Indian ethnic & casual kids wear online boutique, for New Born Size to 5 Years Size Category.
Every design is handcrafted to perfection by indigenous artisans. The brand has a wide variety of ethnic collections for all Indian festivals/special occasions ranging from Traditional Pattu Pavadai & Sattai, Pattu Frocks/Gowns, Kerala Kasavu Collections, Madurai Sungudi Cotton Collections & Much More.
The Brand core philosophy is to maintain the rich heritage of South Indian traditional-wear to the next generation, focusing on high quality Silk and Cotton fabrics, suitable and gentle on the little one’s skin.
We tent to update our collections regularly so that your little princess wardrobe never gets out of style.
WHY MOMS LOVE US?
- Extensive and Hand-picked Collections at very affordable prices
- Absolutely Genuine and Baby’s Skin Friendly Products
- Ease and Fulfilling Shopping Experience
- Flexible and Secure Payment Gateway Options
- On Time Delivery
- Excellent Customer Support before, during and after a purchase
Founder Story
Monisha is the founder of Amutham fashions. She is a MBA graduate, specialized in Marketing and Human resources. After her brief period of corporate stint as a HR professional in an MNC, she decided entrepreneurship was her soul calling. Hailing from a family with experience in the traditional textile industry, she identified a great opportunity in the ethnic kids wear segment in India. And thus, Amutham fashions was born in March 2020, fondly named after her mother- Amutha.
What started as a small Instagram store, now has scaled to more than 100k followers on the social media platform, and has won the hearts of thousands of moms. Her vision is to incorporate the rich heritage of Indian Ethnicity to every little one’s wardrobe.
Awards & Honors
Entrepreneur of the Year – 2022(May)
Honoured by Big Red National Level Entrepreneur Awards under the Kids Ethnic Wear Category
சிறந்த பெண் தொழில்முனைவோர் விருது – 2023(May)
Truly overwhelmed by this chance to receive this honourable ARAM AWARDS-2023 from “ARAM SEIYA VIRUMBHU TRUST” by Director, Actor, Screenwriter, Writer, Producer K.Bhagyaraj
AMUTHAM FASHIONS Brand Story article was published in KUNGUMAM THOZHI MAGAZINE on 01-Dec-2022.
Founder article was published in DEVATHAI MAGAZINE on 07-Jan-2024 (Daily Thanthi Newspaper)
DINAMALAR “PENGAL MALAR” on 21-Dec-2024 (Daily Newspaper) - Trichy, Vellore, Thanjavur, Pudukottai & Thiruvannamalai Districts
