Founded by Monisha and later joined by Co-Founder Satish Kumar, Amutham Fashions was born from a shared passion for tradition, creativity, and quality. What began in 2020 as a small Instagram store has now grown into a trusted kids’ ethnic wear brand, blending India’s rich heritage with contemporary comfort and style.

Together, Monisha and Satish continue to build Amutham Fashions with one vision — to bring the timeless beauty of Indian tradition into every child’s wardrobe.