Our Physical Store
🌸 The Inspiring Journey of Amutham Fashions
Every beautiful story begins with a dream a dream nurtured with patience, passion, and perseverance.For Monisha, the founder of Amutham Fashions, that dream was to create a brand that celebrates India’s timeless traditions through the eyes of modern elegance.
🌿 The Beginning
Amutham Fashions was founded on March 2020, born out of Monisha’s long-time wish to become an entrepreneur. What began as a small home-based online business of just 200 sq.ft. soon turned into a heartfelt journey of creativity, learning, and connection.Starting in the early days of online retail, Monisha’s focus was clear to bring authentic, premium-quality kids’ ethnic wear to families who value tradition and comfort. With dedication and an eye for detail, Amutham Fashions started gaining love from customers across the country and abroad from Malaysia, Singapore, France, the UK, the US, etc…
For five years, the brand blossomed online, supported by loyal customers who appreciated the combination of best quality, best price, on-time delivery, and neat packing. Yet, one dream remained unfulfilled — to build a physical store that would reflect the heart and soul of Amutham Fashions.
💫 A Dream Turned Reality
That dream began to take shape when co-founder Satish Kumar entered Monisha’s life and business journey. With shared vision and determination, they began researching, exploring locations, and planning every detail. After months of hard work, they finally discovered the perfect space a 1000 sq.ft. showroom that truly represented their dream.What once started from a single room at home has now evolved into a full-fledged brand with a beautiful physical store and a dedicated manufacturing unit. This growth stands as a symbol of faith, teamwork, and the unwavering support of their customers.
🌼 A Grand Beginning
Date: 23-Feb-2025
The inauguration day marked a new chapter in the Amutham Fashions story. It was a moment filled with joy, gratitude, and pride made extra special by the presence of the adorable Celebrity Kid - Rowdy Babies Azhiya and Akilan, who graced the event with their smiles and charm. From that day on, Amutham Fashions has been buzzing with life happy customers visiting the store, new families discovering the brand, and old customers returning with trust and love. The brand continues to uphold its promise: to deliver elegance with care and celebrate every child’s special moment through timeless traditional wear.
🌈 Growing with Love
Every collection launched, every outfit stitched, and every order packed carries a piece of Amutham’s heart. Customers have become a part of the brand’s extended family, spreading love and word-of-mouth appreciation everywhere.Today, Amutham Fashions is more than just a kids clothing brand it’s a story of dreams coming true, hard work paying off, and tradition meeting innovation. The journey that began in a small space has now grown into a trusted name known for authentic designs, fine craftsmanship, and a commitment to quality.
🌸 The Road Ahead
With strong roots and big dreams, Amutham Fashions is now preparing for its next exciting chapter expanding across Tamil Nadu and welcoming franchise partners who share the same love for tradition and style. Every milestone reminds the team of where they started and how far they’ve come. And as Monisha often says, “Amutham Fashions isn’t just about clothing; it’s about emotions, memories, and the joy of dressing little ones in love.” From a 200 sq.ft. home business to a 1000 sq.ft. showroom and growing manufacturing unit, Amutham Fashions continues to shine as a symbol of dedication, passion, and the power of dreams.
✨ Amutham Fashions — Weaving dreams into every stitch, celebrating tradition with every smile. ✨